Take All My Money, Riri: Why We're Celebrating the Inclusivity of Fenty Beauty
By: Anna Gibson
Rihanna and a Fenty Beauty collection at Sephora, photo via Getty Images
To all the makeup brands who thought that dark shades wouldn’t sell well, here is your karma…On its release date, September 8th, Rihanna launched her beauty line, Fenty Beauty (and yes ladies, it’s cruelty free). Fans and non- fans alike have been raving about the all inclusive makeup line. In the mission statement on the website, the statement explains Rihanna's goal and vision to create an inclusive makeup brand,
“Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. She launched a makeup line “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.”
Rihanna partnered up with beauty giant Kendo Brands early spring of 2016. Together, they launched 40 diverse foundation colors helping women with Albinism to women of the darkest complexions, and every shade in between. Her line also includes a wide range of other beauty products. With its creamy and powder like texture, the highlighter named Trophy Wife has caught major attention. Fenty Beauty also is offering: their take on lip gloss with their signature Gloss Bomb: Universal Lip Luminizer, a match-stix trio, blotting powder, a highlighting brush, foundation brush, contour and canceler brush, a touch-up brush, and a shimmer skin stick. Safe to say you can beat your face using all Fenty Beauty products.
Fenty Beauty's shade range, photo via Sephora
Rihanna stated "The Fenty Face was created for women of all skin tones, of all personalities” We agree Riri.
Scroll through this gallery to see some Fenty Beauty products.
People on Twitter have been raving about the makeup quality and praised the brand's ability to make shades for various skin types.
Between the shade range, variety among makeup tools (she has blending stuff for you whether you're into sponges or brushes!), there is nothing not to love about Fenty Beauty. The brand is also looking out for the people - products have been extremely well-stocked in Sephora stores and every product on the website is in stock. Rather than looking to cause a frenzy and only put out a limited number of products (cough, cough, Kylie Cosmetics), the brand is making sure every one gets a chance to snag some beauty products.
We see you, RiRi, and can't wait to see what else Fenty Beauty has in store.
